WHY
JOURNAL

Stories about diamonds, gemstones, design and the ideas behind what we create.

FEATURED

Why do some
diamonds simply
look better?

Cut, proportion and light — the details that matter beyond the 4Cs.

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LATEST STORIES

4C

THE 4Cs, EXPLAINED.

The four things that define a diamond.

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ENGAGEMENT RINGS

BEFORE “YES”

How the engagement ring became the ultimate symbol of love.

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DIAMONDS

WHY DIAMONDS?

The stone the world never stopped wanting.

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KNOW WHAT
YOU WEAR.

Jewelry becomes more interesting when you understand what is behind it.